ROAS Calculator

Calculate your Return on Ad Spend (ROAS) to see how much revenue you generate for every dollar spent on advertising.

Perfect for dropshipping, ecommerce, and service businesses.

ROAS Calculator

Enter your advertising spend and revenue to calculate your ROAS.

$

Total amount spent on advertising.

$

Total revenue from advertising campaigns.

Ready to Calculate

Enter your ad spend and revenue to see your ROAS results.

What is ROAS?

ROAS (Return on Ad Spend) is a marketing metric that measures the revenue generated for every dollar spent on advertising.

Formula: ROAS = Revenue ÷ Ad Spend

ROAS Benchmarks

4:1 or higher: Excellent performance

2:1 to 4:1: Good performance

1:1 to 2:1: Break-even to moderate

Below 1:1: Losing money

Why Use Our ROAS Calculator?

Multi-Currency Support

Calculate ROAS in USD, EUR, GBP, PKR, and INR.

Business-Focused

Perfect for dropshipping, ecommerce, and service businesses.

100% Free

No login required, completely browser-based.

What Is a ROAS Calculator and Why You Need It

A ROAS Calculator (Return on Ad Spend Calculator) helps marketers measure how much revenue they earn from every dollar spent on advertising. It’s one of the most powerful tools to analyze ad performance across platforms like Facebook, Google, Amazon, and Meta Ads.

Using a ROAS calculator online or a ROAS calculator free tool makes it easy to track your ad results in real time. Whether you run dropshipping stores, eCommerce brands, or B2B campaigns, this calculator helps you make smarter, data-driven marketing decisions.

Platform-Specific ROAS Tools (Facebook, Google, Amazon & Meta)

Different platforms require different tracking approaches, which is why specialized ROAS tools are essential. A ROAS calculator for Facebook Ads helps measure how effectively your campaigns perform across multiple audiences, creatives, and placements.

For search campaigns, the Google Ads ROAS calculator lets you analyze your paid traffic, keyword performance, and ad spend ROI. Sellers on Amazon can use an Amazon ROAS calculator to track product-level profitability, ad impressions, and conversion efficiency.

Those advertising on Meta Ads (Facebook, Instagram) can rely on a Meta Ads ROAS calculator to measure cross-platform returns in one dashboard. For multi-channel marketers, a target ROAS calculator helps set realistic performance goals based on budget and profit margins. If you’re managing eCommerce or dropshipping businesses, tools like the eCommerce mentoring ROAS calculator and best ROAS calculator for ecommerce brands 2025 can help identify which ads drive the most profitable growth. Agencies and B2B marketers benefit from a B2B ROAS calculator to measure lead generation efficiency and long-term client ROI.

How to Calculate ROAS (and the Simple Formula)

The ROAS formula is very simple: ROAS = Total Revenue ÷ Total Ad Spend.

For example, if you spend $500 on ads and generate $2,000 in sales, your ROAS equals 4× — meaning you earned four times what you spent.

A ROAS calculator in dollars helps marketers calculate profits in their preferred currency, making global analysis easier. For deeper insights, many use a ROAS profit calculator to include product margins and operational costs, helping identify true profitability from ad campaigns.

ROAS Calculators for Different Business Models

Every business has unique goals and so should your ROAS measurement strategy. A dropshipping ROAS calculator is perfect for online sellers running frequent ad tests who need to track profit margins quickly.

For larger companies or service-based businesses, a B2B ROAS calculator helps assess lead quality and conversion value across longer sales cycles. If you’re managing multiple digital campaigns, using a ROAS calculator online keeps your data centralized, helping you stay focused on performance growth.

SEO-Optimized FAQs for ROAS Calculator

How do you calculate ROAS manually?▼

Divide your total advertising revenue by your total ad spend. Formula: ROAS = Revenue ÷ Ad Spend. Example: If you earn $5,000 from a $1,000 ad budget, your ROAS is 5×.

What is a good ROAS ratio?▼

A good ROAS commonly ranges between 3:1 and 5:1 depending on industry, margins, and goals. Many eCommerce and performance marketers aim for 4:1 or better to ensure sustainable growth.

Why is ROAS important in digital marketing?▼

ROAS shows how efficiently your ad budget generates sales. Strong ROAS means campaigns are performing well; a low ROAS signals the need to optimize targeting, creatives, bids, or landing pages.

What’s the difference between ROI and ROAS?▼

ROAS focuses only on advertising spend versus revenue, while ROI includes all business costs such as production, operations, and salaries. ROAS measures ad performance; ROI measures overall profitability.

How can I improve my ROAS?▼

Refine audience targeting, test multiple creatives, optimize landing pages for conversions, and use data to pause low-performing segments. A/B testing and better product-market fit typically raise ROAS.

What factors affect ROAS calculations?▼

Ad costs, conversion rate, product pricing, fees, seasonality, competition, and customer lifetime value can all influence ROAS. Continuous monitoring and optimization are essential.

Can I use this ROAS Calculator for Facebook or Google Ads?▼

Yes. Enter total ad spend and revenue to see ROAS for any platform, including Facebook Ads, Google Ads, Instagram, TikTok, and LinkedIn.

What is breakeven ROAS?▼

Breakeven ROAS is when your ad revenue equals your total costs, meaning no profit or loss. A simple rule of thumb: Breakeven ROAS ≈ 1 + Profit Margin (in decimal).

Is a high ROAS always good?▼

Not always. A very high ROAS can indicate under-spending on potentially scalable campaigns. Aim to balance ROAS with growth to maximize both profitability and scale.

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